Successful software implementations and other IT projects rely on effective internal IT communication to align IT departments, business leadership, and end users to the vision of the project and the value it’s creating, to drive enablement and user adoption, and to ultimately deliver exceptional results.
I need to drive adoption to achieve long-term success but don’t know how
I've tried several times to explain the value of my software to the organization but they still don't fully understand it
I don’t have communications experts in-house or the time to put IT communications together
I don’t have a plan to effectively communicate my projectProactive communications before, during, and after IT projects keep staff informed, manage expectations, minimize frustration, and build trust in your IT team. As a result, employees will be less resistant to change and more likely to adopt your new software. By planning ahead and staying organized with a thoughtful IT communications plan, you will:
Generate trust and buy-in from executives and end usersBuild enthusiasm around the vision of a project and expected outcomesStreamline implementation of new software and IT processesCommunicate wins and produced value to individuals and the organizationProvide project status updates to keep stakeholders informedImprove end user experience and build trust with the organizationEnable and train power-users to drive end user adoptionMaximize staff productivity by removing obstacles related to new IT services or systemsCustomers trust our experienced, thoughtful, and savvy IT communications team to deliver critical internal communications to CIOs and other executives, plus targeted end user groups.
Strategic Communications:
Go-Live EventsFacilitated Strategic SessionsCommunications to Support Your Strategic RoadmapExecutive Overviews to Drive Value Perception Training and Enablement MaterialsBranding AssistanceStrategic IllustrationsTactical Communications:
Status Updates, Milestones, and Project CommunicationsGhost-Written Emails and Presentations for CIOs and Other ExecutivesLaunch Event MaterialsMarketing CollateralPost-Implementation Communications
“The benefits of holding an open house like this were more impactful than I would have guessed. The communications products you created, including the signage, takeaway sheets, digital messaging and terrific training videos, are second to none. And the fact that you updated the characters in the video to meet our HR/Communications guidelines on the fly was impressive. I also liked how you cajoled passersby into the event all day.”– Steve K., Project Manager at a Global Automotive Retailer
4x faster adoption than projects without a communication plan
70% more value perception than projects without a communication plan
Effective communication is not one-size-fits-all. When you tailor messaging to what your specific target audiences care about, they are more likely to listen.
Our IT communications experts use many creative techniques to build bridges between stakeholders with different expectations, an example of which is strategic illustration. Here are some of our favorites:
Schedule a 30 minute call to determine if we’re a fitWe’ll bring in IT experts to perform a strategic planning workshopWe’ll build a strategic improvement plan (no strings attached)We’ll get to work executing your plan and driving valueIn many (if not all) of our blog posts, we stress the importance of user adoption in achieving your outcomes. Without it, you won’t; technology doesn’t produce outcomes, people do. In our experience, the most effective way to drive user adoption is to market the benefits of an impending change …
“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw In thousands of conversations with IT organizations of different sizes, within various industries, and across sectors, we’ve noticed people purchase and implement new technology with the expectation it will deliver their …
Organizations purchase software not to implement new software, but to achieve business outcomes, such as improving customer experience, increasing operational efficiency, remediating risk, and reducing operational costs. As project design begins, however, these business outcomes become buried beneath lengthy lists of technical requirements and project deliverables, and become increasingly distant. …
In many (if not all) of our blog posts, we stress the importance of user adoption in achieving your outcomes. Without it, you won’t; technology doesn’t produce outcomes, people do. In our experience, the most effective way to drive user adoption is to market the benefits of an impending change …
“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw In thousands of conversations with IT organizations of different sizes, within various industries, and across sectors, we’ve noticed people purchase and implement new technology with the expectation it will deliver their …
Organizations purchase software not to implement new software, but to achieve business outcomes, such as improving customer experience, increasing operational efficiency, remediating risk, and reducing operational costs. As project design begins, however, these business outcomes become buried beneath lengthy lists of technical requirements and project deliverables, and become increasingly distant. …
