In many (if not all) of our blog posts, we stress the importance of user adoption in achieving your outcomes. Without it, you won’t; technology doesn’t produce outcomes, people do. In our experience, the most effective way to drive user adoption is to market the benefits of an impending change …
IT COMMUNICATIONS
You need to drive adoption to achieve success but don’t know how
You’ve tried several times to explain the value of your software to the
organization but they still don't fully understand it
You don’t have communications experts in-house or the time to put IT communications together
You don’t have a plan to effectively communicate your information technology project
We can help.
Successful implementations and other IT projects rely on effective internal communications to align IT departments, business leadership, and end users to the vision of the project and the value it’s creating, to drive enablement and user adoption, and to ultimately deliver exceptional results.
DRIVE END USER ADOPTION TO CREATE VALUE
Proactive communications before, during, and after IT projects keep staff informed, manage expectations, minimize frustration, and build trust in your IT team. As a result, employees will be less resistant to change and more likely to adopt your new software. By planning ahead and staying organized with a thoughtful IT communications plan, you will:
Generate trust and buy-in from executives and end users- Build enthusiasm around the vision of a project and expected outcomes
- Streamline implementation of new software and IT processes
- Communicate wins and produced value to individuals and the organization
- Provide project status updates to keep stakeholders informed
- Improve end user experience and build trust with the organization
- Enable and train power-users to drive end user adoption
- Maximize staff productivity by removing obstacles related to new IT services or systems
Customers trust our experienced, thoughtful, and savvy IT communications team to deliver critical internal communications to CIOs and other executives, plus targeted end user groups.
USE PROVEN MARKETING TECHNIQUES TO
STAND OUT
Strategic Communications:
- Go-Live Events
- Facilitated Strategic Sessions
- Communications to Support Your Strategic Roadmap
- Executive Overviews to Drive Value Perception
- Training and Enablement Materials
- Branding Assistance
- Strategic Illustrations
Tactical Communications:
- Status Updates, Milestones, and Project Communications
- Ghost-Written Emails and Presentations for CIOs and Other Executives
- Launch Event Materials
- Marketing Collateral
- Post-Implementation Communications
“The benefits of holding an open house like this were more impactful than I would have guessed. The communications products you created, including the signage, takeaway sheets, digital messaging and terrific training videos, are second to none. And the fact that you updated the characters in the video to meet our HR/Communications guidelines on the fly was impressive. I also liked how you cajoled passersby into the event all day.”– Steve K., Project Manager at a Global Automotive Retailer
PROVEN RESULTS
4x faster adoption than projects without a communication plan
70% more value perception than projects without a communication plan
SPEAK TO YOUR AUDIENCE IN A LANGUAGE THEY UNDERSTAND
Effective communication is not one-size-fits-all. When you tailor messaging to what your specific target audiences care about, they are more likely to listen.
Our IT communications experts use many creative techniques to build bridges between stakeholders with different expectations, an example of which is strategic illustration. Here are some of our favorites:
HERE'S HOW WE THINK DIFFERENTLY
Technology Doesn’t Produce Outcomes, People Do
Jesse White • May 14th, 2020“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw In thousands of conversations with IT organizations of different sizes, within various industries, and across sectors, we’ve noticed people purchase and implement new technology with the expectation it will deliver their …
4 Ways You Can Actually Achieve Business Outcomes in Your Next Project
Jesse White • May 14th, 2020Organizations purchase software not to implement new software, but to achieve business outcomes, such as improving customer experience, increasing operational efficiency, remediating risk, and reducing operational costs. As project design begins, however, these business outcomes become buried beneath lengthy lists of technical requirements and project deliverables, and become increasingly distant. …
How to Leverage FOMO to Drive User Adoption
Jesse White • May 14th, 2020In many (if not all) of our blog posts, we stress the importance of user adoption in achieving your outcomes. Without it, you won’t; technology doesn’t produce outcomes, people do. In our experience, the most effective way to drive user adoption is to market the benefits of an impending change …
Technology Doesn’t Produce Outcomes, People Do
Jesse White • May 14th, 2020“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw In thousands of conversations with IT organizations of different sizes, within various industries, and across sectors, we’ve noticed people purchase and implement new technology with the expectation it will deliver their …
4 Ways You Can Actually Achieve Business Outcomes in Your Next Project
Jesse White • May 14th, 2020Organizations purchase software not to implement new software, but to achieve business outcomes, such as improving customer experience, increasing operational efficiency, remediating risk, and reducing operational costs. As project design begins, however, these business outcomes become buried beneath lengthy lists of technical requirements and project deliverables, and become increasingly distant. …
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